PACKAGING

In 2025, Maison Valentino introduced its new packaging across all boutiques and on Valentino.com. The new “butter white” color is harmoniously featured in every element—from product boxes and dust bags to shopping bags available in seven different sizes, as well as gift boxes and garment covers.Every detail of the new packaging reflects Valentino’s ongoing commitment to environmental responsibility, with a particular focus on material selection.The paper used for shopping bags, boxes, and other items is FSC-certified and contains 70% recycled material, 40% of which comes from post-consumer waste. The shopping bag handles are also made from FSC-certified paper, making the entire bag mono-material thus optimizing its end-of-life process. Boxes are crafted from FSC-certified paper and cardboard, with 70% recycled content in the paper and at least 90% recycled content in the cardboard.