Maison Valentino is pleased to announce Grammy-nominated singer, songwriter and producer SOMBR as a new global brand ambassador. SOMBR first wore custom Maison Valentino as Brand Ambassador at the 2026 Grammy Awards on February 1st, 2026 in Los Angeles.

This ambassadorship continues the Maison’s ongoing dialogue with individuals who shape contemporary culture. In his work and public presence, SOMBR explores the concepts of individuality, confidence, and contemporaneity through an intuitive approach to style that goes beyond trends.

A defining voice of his generation, SOMBR has developed a distinctive personal style alongside a growing international career, and has consistently worn Maison Valentino on various occasions, reflecting a genuine connection with the house’s aesthetic.

“I am so excited and honored to be joining Maison Valentino as a Brand Ambassador. I love fashion and I have the deepest respect both for the vision of Alessandro Michele and the legacy of the great Valentino Garavani. This legendary and forward-thinking fashion house has inspired me with their incredible collections and custom designs." said SOMBR.

SOMBR, a 20-year-old multi-award-nominated and winning, singer, songwriter and producer has transfixed popular culture while emerging as a breakthrough artist. The New York City native has dominated Spotify charts with hits Back to Friends, Undressed and 12 to 12, has been on numerous Billboard charts for the past year, including a 42 plus week stint with Back to Friends on the Hot 100, and released a critically acclaimed debut album, "I Barely Know Her” which has remained steadfast in the Spotify Global top 10. Named one of Billboard’s 21 under 21, he has made memorable performances on The Tonight Show, Jimmy Kimmel Live, The Graham Norton Show, The MTV/VMAS, The Grammys and Saturday Night Live. SOMBR will begin the European leg of his sold-out Late Nights and Young Romance Tour on February 10.

Maison Valentino welcomes SOMBR to its roster of ambassadors, looking forward to collaborating with him on upcoming events, celebrating his talent and unique style.