We’re excited to launch the next chapter of our luxury Bitmoji fashion collection in partnership with Maison Valentino, allowing Snapchatters to unlock exclusive must-have looks from Valentino The Narratives and Valentino L’École Spring/Summer 2024 collections along with iconic and carry-over pieces. Following successful launches in November and December, this marks a continued effort to bring of-the-moment fashion to the digital space. ​

●       Starting March 28^th Snapchatters can unlock exclusive pieces from Valentino The Narratives and Valentino L’École, including flower print shirts, Bermuda shorts, Valentino Garavani shoes, along with an embroidered crêpe couture dress, popeline pea coat and Valentino Garavani VLogo Moon mini bag.

●       Snapchatters can unlock the items by redeeming 100 to 1100 Snap Tokens - depending on the item - which are available for purchase in the Token Shop on Snapchat. ​

●       In April, new styles will be added to the collection including metallic Valentino Garavani sandals, the Valentino Garavani True Act sneakers for men, and must-have ready-to-wear, yet to be revealed!

●       The Valentino The Narratives and Valentino L’École Bitmoji fashion collections represent an exciting step in Valentino’s partnership with Snapchat, further cementing their ongoing commitment to digital fashion. ​

●       Valentino’s exploration of the digital stems from its values of individuality and community. In translating its latest collection for Snapchat’s Bitmoji. Valentino promotes individual expression and fosters an ever more global community through the brand’s most iconic motifs.​
 

How to unlock new Valentino The Narratives and Valentino L’École looks for your Bitmoji:​

●        Go to Snapchat and tap the Profile icon on the top left hand corner to find your Profile screen. ​

●        Tap on the hanger icon to enter the Bitmoji outfits section, and then tap the Valentino logo to view the collection. You can also tap here to see the styles.​

●        From there, tap the Valentino style you’d like to add to your Bitmoji’s outfit, followed by ‘Claim and Wear’ to use Snap Tokens to unlock your chosen item. ​

●        The garment will be added to your Bitmoji avatar’s outfit and saved to ‘My Closet’ in Bitmoji Fashion.​

●        If you don’t have enough Snap Tokens to unlock the styles, you’ll be prompted to purchase more Snap Tokens from the Snap Token Shop, also accessed on your Profile Screen, via Apple Pay or Google Pay.​

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More about Bitmoji Collections:​

●        Bitmoji collections feature core items from brands, many of which have a permanent home in Bitmoji Fashion, and are available to all Snapchatters.​

●        With this feature, Snapchatters have a new way to unlock exclusive digital fashion, and brands have an opportunity to partner with Bitmoji in a new and personal way at scale. ​