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FRIENDS OF SHOREDITCH
Maison Valentino continues along its giving back journey, to implement a series of social and territorial initiatives, selecting local realities close to its heart, creating cultural conversations, while offering authentic support. The Portrait of a Generation campaign, relating to the Valentino Promenade and Valentino After Club Fall 2022 collections, was shot in the London district of Shoreditch, at Arnold Circus, which over the last decade has become the beating heart for a large Community of artists, musicians and creatives. A tribute, that of the Maison, to the city of London, its neighbourhoods and its ability to spontaneously generate creative vibrations.
For the occasion, Maison Valentino has therefore chosen to join forces with Friends of Arnold Circus, an organization that has long been involved in the area’s urban redevelopment, contributing to the cause with a donation to the institution, which seeks to celebrate and protect the hundred-year-old artistic vocation of the neighbourhood, a forerunner of inspiration for creatives in every art: an action aimed at creating new possibilities for future generations, building a better future together.
For the occasion, Maison Valentino has therefore chosen to join forces with Friends of Arnold Circus, an organization that has long been involved in the area’s urban redevelopment, contributing to the cause with a donation to the institution, which seeks to celebrate and protect the hundred-year-old artistic vocation of the neighbourhood, a forerunner of inspiration for creatives in every art: an action aimed at creating new possibilities for future generations, building a better future together.
#ValentinoForAChange
