Creating Shared Value
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Creating Shared Value
From “Me” to “We”:
shaping a purposed-driven company culture
Ethics & Sustainability
From the atelier to the Community: the value of a Maison doesn't just lie in its artisanal manufacturing, but also in its commitment to the planet's wellbeing and its focus on an inclusive society made by local entities and global movements. A new axiom focusing on a shift from the individual to the community with the aim to create shared and universal values. ‘Me' becomes ‘Us', through a change of gear and a shift in the business model closer to the three pillars of the Maison: people, product, planet.
For Maison Valentino, attention to the Community is at the heart of its social sustainability approach, championing the qualities and excellence of individuals. This value is fundamental to Valentino’s company culture and is shared with the outside world through mentorship programmes, support, promotion, and empowerment, all aimed at multiplying opportunities for local communities and their talents, supporting every art form and giving everyone a voice to build collective dialogue and conversation.
Respect for the environment is a mandatory value for the Maison. The only way ahead is one where creativity and a conscious-driven approach go hand in hand: the brand commits to adopting transparent procedures & practices to reduce its environmental impact. A shared vision guided by the perception that sustainability is the new compass, pointing us towards the future.
Rethinking heritage and adapting the business model to a new, conscious-driven modus operandi is not an obstacle, but an opportunity to delve into research and innovation and discover new techniques and processes adaptable to our highest artisanal knowledge and craftmanship excellence. The Maison's beloved concept of 'resignification' (finding a new meaning) unfolds in creating items and collections made to last over time, applying technology and innovation as an ally to reconsider production techniques and further push the boundaries of creativity. Reinvention is the only path to evolution.