VALENTINO’S CIRCULAR CREATIVITY IN FASHION SHOWS

When planning seasonal fashion shows, Valentino promotes programs to reuse portions of its sets, with a view toward circular creativity. In collaboration with local associations and companies, ⁠part of the materials and scenography used in fashion shows are reconditioned, reused, and re-purposed. Also in 2024 Valentino continued its commitment to creative circularity in its Parisian fashion shows, in partnership with La Resérve des arts, a non-profit association that promotes the circular economy in the creative sectors. In particular, among the other materials, over 7,000 kg of wood were recovered and put back into circulation.

Similarly, in Italy, Valentino collaborated with Spazio Meta, a space dedicated to the recovery and reuse of ⁠part of the materials and scenography, promoting waste reduction. With operational headquarters in Milan, it collects, processes and sells to the public materials and structures previously used for scenography, exhibitions and installations. The project began with the recovery of fashion show stage items and has expanded to the recovery of prompts used in shop windows, events and materials from warehouse materials no longer used. In particular, in 2024 several materials were refurbished and put back into circulation, including 10 wood panels with aluminum vinyl, 9 Greencast plexi volumes and more.