MAISON VALENTINO SUPPORTS THE LAUNCH OF THE ARTISTE, JEFF SATUR'S FIRST ORIGINAL ENGLISH TRACK INSPIRED BY THE VALENTINO BLACK TIE COLLECTION. TITLED 'BLACK TIE' - THE PERFECT SYMBIOSIS OF FASHION AND MUSIC.

Black Tie. Conventionally a dress code and symbol of masculine power. The collection challenges one to break the convention, the idea of uniformity – a uniform that exalts humanity and individuality.
 

Working with the same approach but through music, Thai Artiste, Jeff Satur makes a powerful statement. He inspires audiences to subvert the very meaning of a Tie; a societal tool of conformity, an emblem of restriction and rules, the perception is reconsidered and lends itself the case for emancipation. Limitation can free.

In occasion of the official ‘Black Tie’ music video, Jeff Satur wore two runway looks and two custom-made Maison Valentino looks that perfectly embody the world of values of Maison Valentino and Pierpaolo Piccioli who perceives identity as an essential element of his creative process.

Jeff is a musical and creative inspiration who stands for the values of the next generation that speak of self-expression, creativity, and an unwavering passion for craft. With this identity and through his music, he inspires the younger audience to do the same in his own spontaneous way.