Maison Valentino unveils a special campaign with Global Brand Ambassador Jolin

Maison Valentino today unveils a special campaign featuring Jolin, celebrating the evolution of her longstanding relationship with the Maison and her expanded role as Global Brand Ambassador. Widely recognized as the "Queen of C-Pop", Jolin has been part of Valentino's universe since her appointment as Brand Ambassador in February 2024, collaborating with the Maison across a variety of projects.

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Photographed by John Yuyi under the creative direction of Alessandro Michele, the campaign celebrates this continued journey through a series of boldly graphic images where sharp silhouettes emerge against saturated backdrops exploring the themes of authenticity and individual expression. At the heart of the campaign are looks from the Valentino Interferenze Fall/Winter 2026-27 collection and its most coveted accessories including the Valentino Garavani Rockstud Spike bag, the Valentino Garavani Rockstud pumps and flats and the Valentino Garavani Stud Up sneakers. Integrated seamlessly into the campaign’s visual narrative, these emblematic creations embody the enduring allure and contemporary spirit of the iconic Rockstud motif.

CREDITS:

Creative Director: Alessandro Michele

Art Direction: Leonardo Ciacca & Stefano Carenzi

Photographer: John Yuyi

Stylist: Luca Galasso

Talent: Jolin

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VENDOR INFORMATION

Valentino S.p.A.

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