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Maison Valentino Celebrates Halloween
with Unreleased Horror Stories

Literature has the power to transport, instill and inspire. Maison Valentino has long believed in this profound capacity, building it into its campaigns and collections. Through its ever-evolving Narratives project, the brand supports stories and those who tell them, shedding light on the written word. On the occasion of Halloween, the Maison is once again inspired by literature, this time creating a season-specific gift box to celebrate.

Together with Tor Publishing Group and Nightfire, in collaboration with bookclub Belletrist, Maison Valentino has created a tailor-made box housing three unpublished horror novels: advanced reader copies of Johnny Compton’s “The Spite House,” Lucy A. Snyder’s “Sister, Maiden, Monster” and Leopoldo Gout’s “Piñata”. As an invitation to delve into the best that the genre has to offer, the box will be gifted to friends of the House who share a passion for literature. Inside the burnt orange and panther-printed boxes, three separate compartments slide open to reveal the literary treasures, offering an exclusive first look into the stories that will permeate tomorrow.

 

The new custom-made gift is the second in a series of literary boxes produced by Valentino and its publishing partners. Earlier this year, Valentino created its first box with forthcoming works by Penguin Books, and now continues the seasonal story with Nightfire Publishing. The initiative will continue in the months to come, creating a continued and exclusive opportunity for the Maison to share its love of literature.

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Nightfire Publishing is a new horror imprint under Tor as part of Tom Doherty Associates (TDA). The imprint was launched by TDA President and Publisher Fritz Foy, with the goal of acquiring and publishing across a wide breadth of the horror genre.​

Valentino Narratives started as the first text-only ad campaign in the fashion industry. Together with world renowned writers from around the globe, the Maison has brought attention to the stories that shape us, and created lasting partnerships with independent bookstores, book clubs, burgeoning literary talents and more.​

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