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VINTAGE RELOADED
Opening a cultural dialogue with its own Community and rediscovering its own heritage together. The Valentino Vintage project launched in 2022 continues: following the first phase announced online in February 2023, the project will continue in April with a takeover in three new iconic vintage stores in London, Paris and Seoul, in addition to the original locations in Milan, Tokyo, New York and Los Angeles. By bringing your vintage pieces with the original Valentino Label to the vintage store in the seven cities, it will be possible to have them evaluated, giving them a second life and receiving a credit corresponding to the value of the items accepted, which can be used in selected Valentino boutiques. A programme that, in this second edition, is also strengthened by an educational side: in collaboration with 1Granary, the Maison expands its scope with seven fashion and art schools (one for each city) alongside the 1 Granary online Community to whom a curated selection of Valentino Vintage looks will be donated creating a dynamic centre in which future generations can appreciate and understand the craftsmanship of the Maison and study its heritage as a starting point and catalyst for their creative and artistic journey. Starting a conversation sparked by the giving back approach of the Maison, to share its history, while opening a window, together, onto the future.
#ValentinoForAChange
