CHANGE OF GEAR
The new, conscious-oriented approach adopted by Maison Valentino has naturally brought about a mindset shift and a change of gear in more than one direction. Introducing Valentino Garavani Open for a Change sneakers, created in the Valentino Garavani Open and Rockstud Untitled versions for the first time also involve recycled and bio-based materials. The canvas and the studs are partially made from recycled nylon, while the upper in polyurethane is sourced from corn-derived polyols. Presented as a part of Spring/Summer 2022 collection, the shoes are a prime example of the brand’s continuous research and increasingly responsible production, and act as a bridge between the timeless aesthetic of the Maison and a need for a more conscious approach to safeguard the environment.
This commitment is also maintained through the brand identity packaging made from recycled paper, as well as the dust bag made from completely recycled cotton. A graduate tranformative process serving as a compass for future iterations of Valentino Garavani Open for a Change – first presented in October 2021 with a temporary installation at the Parisian boutique Space Rombaut, a spot also renowned for its attention to sustainability.