The impossibility of Haute Couture - an expansion of the imagination, a space beyond reason. Couture is a sphere of fantasy and freedom, of the unique and exceptional, where craft is not a fetishistic reflection of value but a means and methodology to achieve improbabilities, to challenge perceptions, to create bold new realities. Fabric becomes a chiaroscuro across the body, volumes float, cuts are imperceptible, a ribbon of chiffon may suspend a ball gown. The unbelievable becomes material, imagination becomes real.

Harnessed to this fundamental virtue of Haute Couture, Creative Director Pierpaolo Piccioli conceives an impossible rendez-vous, between the universes of Couture and the club. Perceived polarities can provoke dialogue, another impossibility: a synergetic, spontaneous language is found between the lexicon of Couture and the world of nightclubbing. Their shared values: mutual gestures of extravagance, the notion of clothes as tools of transformation, crafting a true self, a dichotomous yet dual vocabulary of display and revelation, performance through life. And, above all, a plurality of beauty, beauty as individuality, a heroic expression of inner truth made outer. Fashioning a dream - the opportunity to become.