Maison Valentino unveils the new store in Paris

Red serves as the red… carpet, naturally. Red in all its facets, lacquered and velvety, spicing up an ivory white setting punctuated by transparencies, mineral tones, and decorative references from the 1930s to the 1970s inherent to the world of Couture.

Added to this are the obligatory Roman touches – marbles, onyx, checkered patterns, metaphysical geometries – articulated around a spectacular staircase that looks as though the fleeting train of a dress had imprinted the setting with a fascinating marble patchwork. Like a nested jewel box, a Red Room dressed in scarlet velvet vibrates at the heart of a mise-en-scène thoughtfully designed to embody the Parisian heritage and context.

Gioele Amaro (Calabria, Italy, 1986), lives and works in Paris. He is a trained architect and has worked with the renowned architect Jean Nouvel.
Borrowing from the language of traditional media, Gioele Amaro creates digital paintings that mimic the appearance of distorted reflective surfaces. Amaro renders his deceptive compositions using digital tools, then prints them on canvas before applying layers of varnish or paint to their surfaces; this gives his pieces the shiny, reflective appearance of foil or stainless steel, and further heightens their illusory quality.

His adept rendering of folds and creases gives the impression that the viewer is looking at a slightly crumpled sheet of metallic material rather than a flat, printed surface. Although they are produced digitally, Amaro’s images are indebted to painterly techniques like trompe l’oeil and anamorphosis that have been used for centuries to depict illusionistic space.

Gioele Amaro has participated in major international exhibitions at, among others, Almine Rech, Reinhard Hauff, Sotheby's.

His conversation with the Pierpaolo Piccioli and the Maison begins in 2021 on occasion the Valentino Resignify Part II Exhibition in Beijing.

Discover more