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AT THE SERVICE OF COLLECTIVITY
Art and the fight against COVID-19, fashion acting as a bridge: (V) Vaccinated hoodie is a project born by chance. The idea originated from American pop culture artist Cloney, from which Creative Director Pierpaolo Piccioli bought all five existing pieces as a gift for his friends. After having worn it, he shared images on his personal Instagram account as a declaration of his intent.
In September 2021, Maison Valentino decided to produce a limited edition of the hoodie featuring the trademark (V) Logo, donating proceeds to UNICEF, to support the NGO’s COVAX programme to acceler ate universal access to vaccines, testing and therapies to defeat the pandemic. An initiative where the brand employs its voice to stimulate positive change, democratic and universal access to medicine by using its most powerful tool: creativity.
In September 2021, Maison Valentino decided to produce a limited edition of the hoodie featuring the trademark (V) Logo, donating proceeds to UNICEF, to support the NGO’s COVAX programme to acceler ate universal access to vaccines, testing and therapies to defeat the pandemic. An initiative where the brand employs its voice to stimulate positive change, democratic and universal access to medicine by using its most powerful tool: creativity.
#ValentinoForAChange
