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VALENTINO VINTAGE

Giving new life starting from the origins, triggering connections with geographical and social communities where the brand’s textile memory is present. Valentino Vintage is an experiment with four beating hearts: Madame Pauline (Milan), The Vintage Dress (Tokyo), New York Vintage (New York) and Resurrection Vintage (Los Angeles), the stores collaborating with the Maison since October 2021. These boutiques have selected garments related to the brand's past and showcased them in their windows from 7-9 June 2022, making them available for purchase again. The activation represents an ideal handover, which gives customers - different from the original owners - the possibility of writing new stories with the same clothes. A tried and true Valentino Vintage Takeover, where the Maison contaminates the spaces of the stores celebrating his heritage as well as the ethics of circularity championed by these boutiques.
#ValentinoForAChange
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