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VLTN POP UP RESORT 2018

A different perspective. A setting that will portray an athletic and contemporary overview.

A different perspective. A setting that will portray an athletic and contemporary overview.

 

To present the Resort 2018 Collection, Valentino will introduce a series of active spaces in Tokyo, New York, Hong Kong and Milan, together with other special projects in collaboration with important multibrand stores such as Maxfield in Los Angeles and Harrods in London.

 

Within the active spaces, sport, which is the fundamental principle of inspiration of the Valentino Resort 2018 Collection, reveals its pure significance as an ideal space of possibilities and identity. Reinforced concrete, samples in primary colors that recall the functional training box-jump, imaginary metropolitan basketball nets: the active underground enters the magnificence of the Valentino boutiques conquering an unexpected, authentic and distinguished space.

 

It is not an embezzlement of an aesthetic universe nor a contamination: it is more likely an opening towards an aesthetic invasion, something that is able to break a border, the border of the artisanal Valentino culture, in order to look towards new routes, the routes of the self-affirmation and of the unconscious dressing, typical of the new generations.

 

These spaces will have authors, not vendors: dedicated personnel, chosen for their inclination and cultural belonging, and will be wearing as a uniform the white shirt from the Valentino Rockstud Untitled collection, that will act as a surrounding to their personal style.

 

Further to the selection of items and accessories of the Valentino Resort 2018 Collection, the active spaces will also have a limited edition collection that will include multiple contemporary sports facets: basketballs, yoga mats, sneakers and other objects that unite the Maison’s artisanal savoir-faire culture to the urgency of individuality and self-affirmation of the new sport oriented cultures.

A different perspective. A setting that will portray an athletic and contemporary overview.

 

To present the Resort 2018 Collection, Valentino will introduce a series of active spaces in Tokyo, New York, Hong Kong and Milan, together with other special projects in collaboration with important multibrand stores such as Maxfield in Los Angeles and Harrods in London.

 

Within the active spaces, sport, which is the fundamental principle of inspiration of the Valentino Resort 2018 Collection, reveals its pure significance as an ideal space of possibilities and identity. Reinforced concrete, samples in primary colors that recall the functional training box-jump, imaginary metropolitan basketball nets: the active underground enters the magnificence of the Valentino boutiques conquering an unexpected, authentic and distinguished space.

 

It is not an embezzlement of an aesthetic universe nor a contamination: it is more likely an opening towards an aesthetic invasion, something that is able to break a border, the border of the artisanal Valentino culture, in order to look towards new routes, the routes of the self-affirmation and of the unconscious dressing, typical of the new generations.

 

These spaces will have authors, not vendors: dedicated personnel, chosen for their inclination and cultural belonging, and will be wearing as a uniform the white shirt from the Valentino Rockstud Untitled collection, that will act as a surrounding to their personal style.

 

Further to the selection of items and accessories of the Valentino Resort 2018 Collection, the active spaces will also have a limited edition collection that will include multiple contemporary sports facets: basketballs, yoga mats, sneakers and other objects that unite the Maison’s artisanal savoir-faire culture to the urgency of individuality and self-affirmation of the new sport oriented cultures.