A Maison is defined by values, prior than from an aesthetic.
The grace of Couture is a real human touch that just like an imprint leaves a sign on everything. It is the Valentino sign, that beyond the Atelier, encounters the street and defines a new code.
Today poetry is in the streets. It appears suddenly when necessary, on walls and it asks for it to be read. An antique art, deeply human and real, changes its contest but not its meaning. It opens and it combines. It becomes an instrument for all.
A gesture of love where Couture and poetry come together, maintaining reality as a horizon. Four contemporary poets - Greta Bellamacina, Mustafa The Poet, Yrsa Daley-Ward, Robert Montgomery - entrust their beliefs on love in a small publication: Valentino ON LOVE. Jun Takahashi from Undercover, looks to love as well, creating collages, overlapping’s and iconographic puns that in their way act as poems: sharp and immediate.
Pierpaolo Piccioli merges the graphics and the verses with a delicate spirit of synthesis. He embraces the layering of the contents within the short and essential silhouettes, engaging words and prints, intarsias and nuances, matter and jacquards in a composite harmony. He breaks black with color, uncovers legs to place them on high heels. He defines a code where the lyricism of Couture changes it context but not its meaning. It opens, and it includes.
Love is the bond that connects all. The most simple and most complex of gestures encourages to yield its intricacy in the pureness of a feeling, letting the emotion vibrate spontaneously. The signs merge, resulting ethereal: they let themselves come upon, impalpable, just as sprouts ready to blossom in everyone’s imaginary, blooming in notions that free fantasies and emotions.