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MUST HAVES WOMAN

MUST HAVES MAN

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AVANT LES DEBUTS – LUNAR NEW YEAR CAMPAIGN

A STORY OF FRIENDSHIP, TRADITION AND THE EXCITEMENT OF NEW BEGINNINGS

 

 

Within a series of intimate all-red rooms, Brand Ambassadors Sun Li and Jolin Tsai bring to life the vibrant spirit of the Lunar New Year, celebrating friendship, connection and traditions old and new. 

 

BRAND AMBASSADOR SUN LI, BRAND AMBASSADOR JOLIN TSAI

 

Talent 1: #SunLi | Talent 2: @Jolin_Cai / #JolinTsai | Creative Director: @Alessandro_Michele (#AlessandroMichele) | Art Director: Christopher Simmonds | Photographer & Director: @fiiiiiish (#Fish Zhang ) | Set Designer: @feifeili219 (#FeifeiLi) | Stylist: @audreyhuaudrey (#AudreyHu)

The artistic heritage of the Maison and modern sensibilities come together in the Spring 2025 collection: the Creative Direction of Alessandro Michele marks the beginning of a new era.

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