Italy’s Fashion Leaders Come Together to Discuss the Business of Brand Heat, as the Lyst Index Marks Five Years of Customer Insights
Lyst CEO Emma McFerran hosted Jacopo Venturini, CEO of Maison Valentino;Lorenzo Bertelli, Prada Group Marketing Director and Head of CSR; Remo Ruffini, Chairman and CEO of Moncler; as well as Founder and Artistic Director of Palm Angels, Francesco Ragazzi; and recently appointed Artistic Director of Pucci, Camille Miceli; in conversation at the Accademia Costume & Moda in Milan. Celebrating the fifth anniversary of the quarterly Lyst Index report, the intimate ‘salon discussions’ format saw industry leaders discussing the business of brand heat together for the first time.
“Valentino is by definition the most established Italian Maison de Couture and our strategy fosters a couture mindset in all sectors and in every department. A Couture approach permeates everything we do - attention to detail is fundamental, just like the dedication a seamstress puts into all the steps required to craft a gown in our atelier. In that light, we place human capital at the core of all our activities: people-centricity flows into client-centricity, strengthening the chain of value and its authenticity. In our Maison, creativity is the energy generator, the center of our journey that needs to be constantly fueled and sustained freely, transversally reaching across the Company. Creativity is our daily source of inspiration.”
Jacopo Venturini, CEO, Maison Valentino
The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. The formula behind The Lyst Index takes into account the behaviour of Lyst’s 200 million online fashion shoppers, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.