THE HEART OF CHANGE
A re-signification of the brand identity that acquires new meaning, maintaining an artisanal soul, while adapting to the contemporary. Since November 2021, the Maison has taken a radical stance, introducing the new brand identity packaging, a profound commitment to a new, conscious-driven business model. In terms of numbers, the shopping bags are made of 55% recycled paper, while stationery and greeting cards are composed of 75% bamboo and 25% cotton fibre. An all-around approach including gift boxes for accessories made of 100% recycled cardboard and 55% re-cycled paper, while ribbons are 100% recycled. A transition between old and new, ensuring that previous stock will be recuperated and reused for internal activities.