LIGHTS OFF FOR GLOBAL AWARENESS
Turning off lights, to shine a spotlight on environmental awareness.
Deeply aware that a more conscious- driven approach is the cornerstone of a better future for us all, all lights in Maison Valentino boutiques on a global scale will be turned off every day after 10pm, starting October 6, 2022. Logos are involved in the initiative, alongside the lighting of the shop windows, that of the sales areas and the lightboxes-backlit structures.
A gesture that involves around 95 boutiques globally, predicting a daily decrease in energy consumption for over 800 kWh, equal to the hourly consumption of over 13,000 traditional light bulbs.
This is a concrete action aimed at improving consumption efficiency and a profound gesture in harmony with Valentino’s company culture and core values. As of today in Italy 80% of the energy Maison Valentino uses for its headquarters, boutiques and manufacturing sites comes from renewable sources. The plan for reducing consumption is also an invitation for its Community to adopt a mindful approach to continue building, together, a better future.