Tradition is a connector: it transfers knowledge and values through time. The history of Haute Couture is its reason of being in the present day.

The authentic value of Haute Couture cannot be visible. The most precious of the creations will never be able to enclose the frame of time employed in the Atelier where the value itself came to life. The Haute Couture expresses a sacred notion, meant to be perceived as something that oversteps reality.

Mercury and Volcano. The unreachable etherealness and the completely absorbing energy. Team spirit and the urge of being at the center of attention. Conflicting forces that merge in sport.

Looking to the street, with a clear eye and with a romantic soul. Submerging in diversity and reaching it in the epicenter where other form of expressions arise. In places of urban metamorphosis. Far away. Elsewhere.