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Maison Valentino unveils the new store in Paris

The most French of the Italian fashion houses and the most Parisian of Roman Couture houses, reinvents itself on Avenue Montaigne. A change of address – a matter of just a few house street numbers – and a change of universe spread over three floors dedicated to women’s and men’s Prêt-à-porter and accessories and men’s clothing, to which the Maison has dedicated an entire floor. An unprecedented universe, conceived by Jacopo Venturini and Pierpaolo Piccioli, respectively the CEO and the Creative Director of the Maison de couture, which is based in Rome with an embassy in Paris.
 

35 AVENUE MONTAIGNE
75008 PARIS
(+33) 01 47 23 64 61

 

 

Red serves as the red… carpet, naturally. Red in all its facets, lacquered and velvety, spicing up an ivory white setting punctuated by transparencies, mineral tones, and decorative references from the 1930s to the 1970s inherent to the world of Couture.

 

Added to this are the obligatory Roman touches – marbles, onyx, checkered patterns, metaphysical geometries – articulated around a spectacular staircase that looks as though the fleeting train of a dress had imprinted the setting with a fascinating marble patchwork. Like a nested jewel box, a Red Room dressed in scarlet velvet vibrates at the heart of a mise-en-scène thoughtfully designed to embody the Parisian heritage and context.

Art in Paris

 

The spirit of a gallery is also present with the Italian artist Gioele Amaro who will exhibit some of his renowned creations in the new Valentino Store from June 15th until July 15th 2023. The artist, that began his conversation with the Maison for the Resignify Exhibition in Beijing in 2021, has also conceived a unique artwork that will be revealed through a billboard at Avenue de L’Opéra from June 15th 2023.
Valentino, main sponsor of the Italian Pavilion at the 59th International Art Exhibition - La Biennale Di Venezia, continue its commitment to promote and sustain culture with projects such as Valentino on Canvas, with the aim of a cultural comeback and reciprocity.

 

 

Gioele Amaro (Calabria, Italy, 1986), lives and works in Paris. He is a trained architect and has worked with the renowned architect Jean Nouvel.
Borrowing from the language of traditional media, Gioele Amaro creates digital paintings that mimic the appearance of distorted reflective surfaces. Amaro renders his deceptive compositions using digital tools, then prints them on canvas before applying layers of varnish or paint to their surfaces; this gives his pieces the shiny, reflective appearance of foil or stainless steel, and further heightens their illusory quality.

His adept rendering of folds and creases gives the impression that the viewer is looking at a slightly crumpled sheet of metallic material rather than a flat, printed surface. Although they are produced digitally, Amaro’s images are indebted to painterly techniques like trompe l’oeil and anamorphosis that have been used for centuries to depict illusionistic space.

Gioele Amaro has participated in major international exhibitions at, among others, Almine Rech, Reinhard Hauff, Sotheby's.

His conversation with the Pierpaolo Piccioli and the Maison begins in 2021 on occasion the Valentino Resignify Part II Exhibition in Beijing.

 

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DESIGN INSPIRATION AND ARTISIAN COLLABORATIONS

 

Inspired by the spirit of the times, by each collection, each season, and internally metabolized around a single customer, this fusion offers a sensual and personal experience, conceived as a tailor-made invitation to feel welcomed as if in a home. In addition to the rites inherent to Couture, Valentino here celebrates the hand of craftsman through decorative uniqueness.
This is seen in the hammered brass showcases by Fabio Cinti, the ceramic handles by Massimiliano Pipolo, and the plaster lights by Parisian artist Alexandre Logé, a magician of free and dreamlike forms.
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