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Creative directors

Maria Grazia Chiuri and Pierpaolo Piccioli’s stylistic approach is defined by their sense of contemporary nourished by contrasts and love for a mélange of visual, artistic and literary inputs synthesized in a vibrant and distinctive style. A fusion of styles and languages is the key to their method.

Maria Grazia and Pierpaolo both studied at the European Institute of Design in Rome and crossed paths in Fendi’s design studio. They immediately worked well together and their strong professional relationship has always been based on dialog, mutual admiration, and a focus on the present.
At Fendi their freedom and taste for experimentation in design led to the creation of memorable accessories.

 

Valentino Garavani himself saw their work and invited them to join him. In 1999 he gave them the task of creating an accessories line that interpreted the Couture spirit of the fashion house. The result was a collection with an unusual balance of tradition and innovation.

 

In September 2007, following Monsieur Valentino’s decision to retire, Maria Grazia and Pierpaolo were appointed Creative Directors of all the accessories lines of the fashion house.When that appointment was extended in the following year to include the men and women’s collections as well as the Haute Couture line, Maria Grazia and Pierpaolo became the Creative Directors of Valentino.

 

The fashion house took a new path. Backed by technical expertise jealously protected in the ateliers of Piazza Mignanelli, Maria Grazia Chiuri and Pierpaolo Piccioli began writing a new page in the history of the company. The perspective changed and Valentino’s ideal woman evolved.

 

Condensed and simplified, the grace and precious delicacy that have always been a part of Valentino’s DNA are now contemporary and full of contrasts. The spirit of time has entered the atelier and changed the cards on the table.

 

Maria Grazia and Pierpaolo consider creative direction a total design project in which clothes, accessories, shoes and even store interiors – the last entrusted to David Chipperfield – create a system of signs. Everything, without distinction, expresses Valentino style. The message is timeless modernity. Heritage and style, tradition and innovation coexist in the concept of a new future.

Maria Grazia and Pierpaolo both studied at the European Institute of Design in Rome and crossed paths in Fendi’s design studio. They immediately worked well together and their strong professional relationship has always been based on dialog, mutual admiration, and a focus on the present.
At Fendi their freedom and taste for experimentation in design led to the creation of memorable accessories.

 

Valentino Garavani himself saw their work and invited them to join him. In 1999 he gave them the task of creating an accessories line that interpreted the Couture spirit of the fashion house. The result was a collection with an unusual balance of tradition and innovation.

 

In September 2007, following Monsieur Valentino’s decision to retire, Maria Grazia and Pierpaolo were appointed Creative Directors of all the accessories lines of the fashion house.When that appointment was extended in the following year to include the men and women’s collections as well as the Haute Couture line, Maria Grazia and Pierpaolo became the Creative Directors of Valentino.

 

The fashion house took a new path. Backed by technical expertise jealously protected in the ateliers of Piazza Mignanelli, Maria Grazia Chiuri and Pierpaolo Piccioli began writing a new page in the history of the company. The perspective changed and Valentino’s ideal woman evolved.

 

Condensed and simplified, the grace and precious delicacy that have always been a part of Valentino’s DNA are now contemporary and full of contrasts. The spirit of time has entered the atelier and changed the cards on the table.

 

Maria Grazia and Pierpaolo consider creative direction a total design project in which clothes, accessories, shoes and even store interiors – the last entrusted to David Chipperfield – create a system of signs. Everything, without distinction, expresses Valentino style. The message is timeless modernity. Heritage and style, tradition and innovation coexist in the concept of a new future.

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