'02/21/12' Press Office

THE NEW STORE CONCEPT BY MARIA GRAZIA CHIURI, PIERPAOLO PICCIOLI AND DAVID CHIPPERFIELD

“We wanted that same concept and vision to become the spatial leitmotif in the boutiques, expressed through visual and textural elements and a distinctive succession of areas. We immediately thought David Chipperfield was the ideal person to interpret this concept due to his amazing ability to organize and design spaces, to create a mood with surfaces, and to cleverly alternate open and closed elements. Mr. Chipperfield, who is not an interior decorator by trade, designed spaces that transmit complex ideas through the immediate sensorial experience of different volumes and materials.
He possesses a rare gift of synthesis and has successfully translated Valentino’s iconography in a flowing,

timeless manner, by playing with contrasts and using minimal Baroque embellishment. Working with him was not only a wonderful idea, but it also marked the beginning of a reciprocal, prolific creative dialog. David Chipperfield’s nomination as the Director of the 13th International Architecture Exhibition, which will be held in Venice from August 29 to November 25, arrived last December while working together on this project. We are proud to have asked him to be a part of our vision of the Valentino maison.”
Couture savoir faire is the most striking element in Valentino’s DNA. This also refers to the close relationship that we have established with our customers. Mr. Chipperfield interpreted this aspect

through the concept of a palazzo, working on a monumental scale and reducing it to a precious, subtle nuance. His interpretation of the space and its sequence of areas, almost as fast-paced as a tracking shot in a film, express a solemn, intimate mood that you rarely find in a traditional boutique. A sense of coziness and intimacy gradually grows as one moves from the entrance, which separates the palazzo and street, to the dressing rooms: the true heart of the home, in fact, is protected from the outside world. The store is divided into rooms that are characterized by an iconic element, like every element of the Valentino language: a vertical mosaic of mirrors in the accessories area, for example, imagined as a library;

the gray leather used in the dressing rooms, the most personal and coziest space; the white plaster walls; the parquet; the terrazzo marble on the floors and molding. There are no sharp corners or angles: everything is curved and soft to transmit an idea of grace and lightness.

David Chipperfield combines the past with a contemporary sense, imagining a space that embraces the future and the past. Majestic and sleek, it has a grand, calm and solemn sense about it. After all, we believe that having a heritage with a glorious past is the true luxury.

'01/09/12' Press Office

Spring/Summer 2012 Advertising Campaign

Shoot by the legendary photographer Deborah Turbeville the Valentino SS12 campaign is a real statement.
The location for the shoot was set in the desert nearby Deborah's Mexican home, in the district of Guanajuato. It's a special place where Deborah has been returning over the years for different shoots.

Deborah's unique compositions and the expression she brings forward with the models represents, in a great way, the sophisticated and modern Valentino woman.
The mexican light and location emphasize the collection which is reminiscent of a mexican feeling.
"We wanted to work with Deborah, we always admired her romantic and subversively elegant aesthetic vision. This purely inspirational collection is linked to Mexico as state of mind not the typical destination, a land of “inner” travels of women such as Tina Modotti and Giorgia O’Keeffe" – said Maria Grazia Chiuri and Pierpaolo Piccioli.

"We believed this collection could be truthfully seen through the images of Deborah.
Our attempt to chase the perfect trail of light and brightness brought us to Mexico’s hub, once inhabited whereas now a pure imaginary site characterized by stone walls without doors or ceilings, invaded by nature’s expansion. A fantasy setting for a new poetic femininity where photography naturally occurs, without constriction, just as a magical moment to seize through the eyes of an visionary and passionate extraordinary artist such as Deborah Turberville.

'09/07/11' Press Office

T-Shirt Couture to benefit The Stiller Foundation

A charity initiative for children.

Maria Grazia Chiuri and Pierpaolo Piccioli’s new T-Shirt Couture.

Maria Grazia Chiuri and Pierpaolo Piccioli designed new T-Shirt Couture to benefit The Stiller Foundation, a humanitarian organization founded by the American
actor and philanthropist Ben Stiller, dedicated to promoting the education and well-being of children.
Two versions – one for women, one for little girls – are available in nude stretch jersey with iconic lace details.
Available starting in September 2011. 50% of the sales proceeds will go towards The Stiller Foundation’s programs to improve children’s welfare around the world.